Even though the internet is spread globally, your local business should focus on the local market. Thus, do your best to search for clients in your very own neighborhood or community.
Instead of concentrating on a global marketing campaign, you should focus your business on a local market. Thus, you’ll avoid important wasting resources. You might be wondering how you can perform such a thorough task when Google doesn’t do community advertising. Reach your goals with search engine optimization techniques:
1. Use your town, community or neighborhood as part of your primary keywords
It’s really easy to consider this trick because you make use of keywords and you make people find more about the location of your business, even if it is positioned in a remote town far away from the big cities. For instance, you can use car insurance London as a keyword and you’ll be able to promote a business and let people know where your location is.
2. Make use of your location with the help of meta-tags
Search engines are extremely fond of meta-tags. Used together with the other keywords you’ll be able to promote and get noticed. Make sure you also include your location into the primary keywords and place them in the text body as well.
3. Body text location
A body text must have keywords and that’s mandatory. If you want to promote ‘car insurance London’ for example, you must use variations of the key phrase. Placing throughout the body text ‘car insurance London’ won’t make you rank high. Use ‘car insurance’ and you already have a significant difference.
4. Yahoo Local and Google Places are important
Submit to Google Places and Yahoo Local if you want recognition. Hence, your location will be included in their listings
5. Develop back-links towards your location and place them as anchor text
Organic backlinks might seem a bit tricky to get because several keywords don’t sound well when placed together with the location. ‘car insurance London’ for instance does not sound natural. However, if you have adofollow blog you might still receive a back-link with an anchor text to help you with search engine optimization.
6. Get involved in search engines that are local
Even though Yahoo, Bing and Google might boost your business on a global level, you might also want to consider local search engines. They’re also a gold mine! If you choose to sell your products on the local Chinese market, Baidu is a great option.
7. Local directory listing
Leaving aside local search engines, you might also want to consider local directories. You might have the tendency to believe that nobody searches locally. But you’re wrong. Yellow Pages for example, is the first place people go to find a local vendor.
8. Run a campaign that’s targeted on a local level
A local ad campaign is one of the simplest yet most effective approaches to bring people to your business. Two options that work best are classifieds and PPC ads.
9. Check your keywords periodically
Mainly because shifts in search volumes are fairly common, you might want to check your keywords every once in a while. It’s a waste of time and money to optimize for ‘car insurance London’ for example if the people are not looking for this key phrase anymore. That’s why it’s better to stay updated when it comes to keywords.
10. Make use of social media traffic
For a local business social media trafficking is way more efficient than search engines.
Twitter and Facebook will help you promote your business only, and they might give your customers exactly what they need. Social media helps people find their preferred products and services in their community.
11. Ask for testimonials and reviews
Testimonials and client reviews are similar to recommendation letters for your personal business. However, from the SEO point of view these reviews and testimonials might have a different purpose. People can publish these reviews on other sites, promote your business and include links to your local affair. Merchant Circle and Yelp are 2 of such places and they’re great because they work on both national and regional level.
12. If you have different locals make sure you create different pages
A business that is spread on various locations make SEO a bit more complicated. Because you cannot insert on a same page ‘car insurance London, New York, Berlin and so on, it is advised to created different pages. However, this only happens when your business operates on a multinational level. For a local business, 2-3 different pages will be enough.
It’s really Important to follow these tips on how to optimize a local business. Thus, you know for sure what works for you and what doesn’t. If you haven’t tried any of the above mentioned techniques before, you should try them now. Your rankings with grow and your business will succeed.
If you want to achieve fabulous results, you might want to consider In Marketing We Trust. Our team of specialists will help you understand better local strategies and SEO.