4 min read

The remote working culture changed massively during the last year and more and more professionals are making the leap towards it. Considered a fundamental part of today’s business landscape, remote work is shaping the future of a new way of working and living.

A considerable chunk of the workforce was forced to readjust their habits, attitudes and even pace, in line with both working temporarily from home and/or switching to a remote role. 

Tom joined our team 3 months ago and is currently fulfilling the SEO Specialist role, dealing with a range of high-profile clients and exciting projects.

As a new joiner, we reached out to him for a candid chat on what it actually means to transition to your first fully remote job during the pandemic, zooming in on both challenges, opportunities and wins. 

Remote Jobs – Interview with an SEO Specialist

It’s commonly known that the beginning is the hardest. What was the hardest thing for you to overcome when starting at IMWT?

Coming from 9-5 roles always involved a much more rigid working structure. I’ve always been more of a night owl so have used my time after work to do activities and catch up on all types of media. Moving to remote work in a more flexible company has been what I had been looking for but it has still taken time to feel comfortable to work the way I want to. Knowing that I can split up my day and work later when I am more productive was much easier in theory than practice but I am getting the hang of it.

Tom - Remote Jobs Interview SEO Specialist

What was your first remote job? How was it?

This is my first fully remote job! I have spent some time doing it previously and was also forced into it with the COVID lockdowns initially. However, it is a much different experience with IMWT being set up for remote work from day 1 (to handle it from the beginning) and has proved to be quite productive and beneficial to me.

What motivated you into pursuing a remote job?

With the way the world is changing in both technology and the attitudes towards how different people work, it made me realise that there are less traditional ways to work that can fit with people’s lifestyles. Working remotely at IMWT has also meant the ability to work with people from all around the world everyday which can help to contain the travel bug!

What are your best tips on working remotely?

I’m sure everyone says it, but that’s because it is so true: planning your day and defining your workspace. Even though the way you spend your time can change from week to week, even day to day, making sure that is blocked out ahead of time and you can switch off when ‘out of work hours’ is the best recipe for success.

Tom - Interview with an SEO Specialist

What is the most challenging part of your role?

As every day is spread across different tasks and different clients I can sometimes need a refresher when getting back into something. I try to make sure I keep notes even at a superficial level, as it makes it easier to jump straight back into something. 

What is the most rewarding part of your role?

I’ve always loved numbers and analytics. Being able to show clients the tangible results of strategies we have implemented is always a high point. A lot of SEO can seem complex or be put in the ‘too hard’ basket so, watching medium to long term strategies pay off for clients is a rewarding experience.

Your best tips for someone looking to start out in the SEO world?

We live in the information age! That doesn’t just mean reading blogs or forums. It means that there are so many more types of resources available to you. Everyone learns in different ways, personally, I don’t understand things properly until I have actually tried them in practice, so after I read about something I like to try it for myself and there are so many videos, guides and programs that are out there to be able to have a crack at implementing almost anything.

Find out what type of learner you are, then start having a go yourself.

Maria Ursente

Maria Ursente

People Ops Manager at In Marketing We Trust. Passionate about Travel, Forensic Linguistics and Photography. In her free time, she travels underprepared, watches Korean movies for their plot twists and laughs at memes.

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