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Data Journalism Webinar
How to use simple datasets to make stories that make you famous
In this talk, Ross Tavendale, Managing Director of Type A Media, takes you through the different types of free data sets that are available to marketers to make compelling stories that customers share and journalists link to.
In particular, you will learn:
- The 3 data types that work in the press
- Content ideation frameworks
- How to minimise the chance of your campaign flopping
- How to programmatically pitch without sounding like a robot
- 6:00 pm – Welcome
- 6:15 pm – GMP news & updates
- 6:30 pm – Talks
- 7:30 pm – Questions
Please note – you and any guests must be registered to attend or you could be refused entry.
June 18 2020
8:00pm – 10:00pm
Find us online!
You’ll be sent a link to join the webinar before we go live.
Designed & Taught by Google Product Specialists
Meet Your Hosts
Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission – creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).
Ross is a passionate digital marketer committed to bringing his clients real-world value.
Having worked as the digital lead with brands such as Etihad Airways, Holiday Lettings (Tripadvisor) and Boots.com, he has helped to bring their digital strategies to life and deliver real-world ROI.
His favourite font is Merriweather. He has a crush on Rand Fishkin. He sees Del Boy as an inspirational character.