Data Journalism Webinar
How to use simple datasets to make stories that make you famous

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Data Journalism Webinar

How to use simple datasets to make stories that make you famous

In this talk, Ross Tavendale, Managing Director of Type A Media, takes you through the different types of free data sets that are available to marketers to make compelling stories that customers share and journalists link to.

In particular, you will learn:

  • The 3 data types that work in the press
  • Content ideation frameworks
  • How to minimise the chance of your campaign flopping
  • How to programmatically pitch without sounding like a robot

General format:

  • 6:00 pm – Welcome
  • 6:15 pm – GMP news & updates
  • 6:30 pm – Talks
  • 7:30 pm – Questions

Please note – you and any guests must be registered to attend or you could be refused entry.

When:

June 18 2020

8:00pm – 10:00pm

 FREE

Where:

Find us online!

You’ll be sent a link to join the webinar before we go live.

Data Journalism Webinar

Sign up for our next webinar.

RSVP

Designed & Taught by Google Product Specialists

Meet Your Hosts

Host

Paul Hewett

Paul is an experienced growth marketer with an entrepreneurial spark. Having founded and acquired several businesses, Paul is currently obsessing over a new mission – creating a nimble global digital marketing and analytics consultancy which outperforms the multi-nationals on every measure (we call it In Marketing We Trust).

Paul Hewett - Google Marketing Platform Sydney Host

Speaker

Ross Tavendale

Ross is a passionate digital marketer committed to bringing his clients real-world value.

Having worked as the digital lead with brands such as Etihad Airways, Holiday Lettings (Tripadvisor) and Boots.com, he has helped to bring their digital strategies to life and deliver real-world ROI.

His favourite font is Merriweather. He has a crush on Rand Fishkin. He sees Del Boy as an inspirational character.

Data Journalism: How to use simple datasets to make stories that make you famous - Google Marketing Platform webinar