Consumer Journey (CRO): Ultimate Guide

Sign up for our next Google Marketing Platform Singapore event.


Consumer Journey (CRO):

Ultimate Guide


Conversion Rate Optimisation comprises multiple stages from goal setting through to result analysis.

In this presentation with Louise Lee, CRO Data Specialist, you will be guided along the consumer journey.

This event will cover the fundamentals of CRO. It will highlight areas of consideration, approaches you can take while researching, a framework that can be applied to the prioritisation of experiments, and more.

General format:

  • 6:00 pm – Welcome and networking
  • 6:15 pm – GMP news & updates
  • 6:30 pm – Talks
  • 7:30 pm – Networking (with nibbles)


Feb 20, 2020

6:00pm – 8:00pm



WeWork, Suntec Tower 5, 5 Temasek Blvd, Singapore

We are located on the 17th floor “the classroom” is right next to the Community Bar. Please register at the Level 2 security counter before heading up to Level 17.

Consumer Journey (CRO): Ultimate Guide

Join Google Marketing Platform Singapore to register.


Designed & Taught by Google Product Specialists

Meet Your Hosts


Cecilia Cebada

Meet your host of Google Marketing Platform Singapore. Cecilia is the Client Services Director at In Marketing We Trust. She is a digital media expert with vast experience at the Executive level. Qualified in driving and optimising online marketing channels while developing insights to facilitate the creation and execution of digital strategies. Google Marketing Platform is a major focus for Cecilia & her team due to the current demand in the Digital Marketing space.


Louise Lee

Louise is the CRO Data Specialist at In Marketing We Trust. She brings a high level of expertise to the world of digital optimisation with strengths in analytics and design. She has worked professionally in digital analytics since 2016 and is passionate about creating wonderful customer experiences.

Google Marketing Platform Singapore

On the third Thursday of every month, Singapore’s digital marketing community descends on Singapore’s CBD to hear from leading digital marketers on how they are using the latest Google tools and techniques to blow their competitors out of the water.

Covering topics from measurement, organic growth, paid growth, through to conversion rate optimisation, GMP Singapore is open to anyone interested in improving their understanding of how Google tools can enhance their online marketing performance.

Each month you’ll get the latest news on the Google Marketing Platform, followed by a presentation from a leading digital marketer, and don’t forget, the monthly digital marketing quiz (with prizes). Our meetup closes with networking with nibbles!