by Frederic Chanut | Jun 23, 2011 | Understand
Different cross-channel models I encountered First Click Attribution Great for new startup company optimising its acquisition process Encourage each channel to be the best at attracting users Last Click Attribution Ideal for company spending a lot of time and effort...
by Frederic Chanut | Jun 23, 2011 | Google, Understand
If, like me, you have been working for large organisations spending a lot of money on paid search, ofline advertisement, direct marketing and even SEO, you will find that Marketing channel attribution issues often end up being an haggling process amongst the different...
