SEO – Search Engine Optimisation
SEO is meant to increase the position of your website as high as possible in search engines like Google or Bing. SEO is the “free traffic” channel of search marketing and a key channel in Pull Marketing (also called Inbound Marketing).
SEO Definition“SEO is fundamentally a set of methodologies that make it easier for search engines to find, include, categorise and rank your web content.” Lee Odden – Online Marketing Blog
This definition is for us, the closest and most concise view of Search Engine Optimisation (SEO):
Secrets to turn SEO into more of science than art
A quick explanation of SEO basic rules by Freddy Chanut, Managing Director of In Marketing We Trust
Why In Marketing We Trust
In Marketing We Trust is born to do quality SEO services in Australia. We are an upfront and fast growing search engine optimisation agency. Our core competency is Inbound Marketing, offering the best possible outcome for your business by delivering affordable yet scalable and effective solutions.
We provide mart SEO solutions worth every penny, regardless of your industry
We concentrate on short, as well as long term results- we will make sure that your website is positioned as high as possible in search engines.
We make sure that it stays there for a long time using only white hat techniques.
We give you the best advice when it comes to selecting keywords, on-site optimisation and link techniques
We supply a full analysis on the competition present on the open market
Prior to deciding which SEO package is ideal for you and your company, we make sure you get the best advice from our team of consultants. They will make sure to provide useful guidelines concerning every detail from your website; in addition, out team will also include technical elements as a critical component of our on-site optimisation deal.
We Keep Your Business Safe
Our company is only based on white hat SEO.
Thus, we adhere to strict guidelines and we NEVER turn to illegal measures to boost traffic. We are aware of the fact that black hat techniques like forum & blog spamming, spinning articles, cloaking, keyword stuffing and link farming can easily put an end to your organic traffic. Hence, we want to avoid any kind of penalty by providing quality SEO services to our potential customers.
A technical review is extremely important because it’s a great opportunity to interpret the content and eliminate issues like spiders crawling into your website.
In addition, we provide a general review of your content in order to see how it interacts with other sites on the web. We always go beyond a general content review and we like to have a closer look at your titles, heading and meta descriptions as well.
We know exactly how important a well-written title tag can be. Apart from a high ranking position, it additionally boosts click rates from the SERPs directly to your site.
Inbound links are some of the most important ranking factors because major search engines rely on them t gauge quality level and website popularity. We have a proficient link building team that only uses valuable link acquisition techniques to rank your websites as high as possible in search engines.
Our team of experts is mainly focused on SEO but we also like to go over the limit and assist your business in a broader level.
We also provide other types of services like social media optimisation or SMO, conversion rate optimisation or CRO, content writing, PPC or pay per click, web develop and web design.
If you want to improve your website’s ranking you should contact us. Send us an email and we will come up with the best rates for your business.
First-Time Chat with Us
After you contact us for the first time, we’ll try to understand what you know about SEO, what you want and what you’d like to improve about your website. The conversation might take a different turn because we will do our best to understand your objective and future goals.
For instance, you may ask for a certain type of service but we can come up with some other ideas meant to make you change your mind and persuade you to try something else. If you’re seeking for an expert advice concerning SEO, we are your best option.
Regardless of your goals, we will try to listen very carefully to your demands. In the long run, we will try to give you suggestions that might help you improve your website ranking.
Company Cost & Research
Each and every online business is different. It’s perfectly true that there’s competition in every industry and that’s why we will do our best to provide convenient rates and high quality services.
Our solutions are genuine, long-lasting and helpful. Our rates are directly linked to the amount of resources needed to boost your business on top.
When it comes to search engine placement, you need to know that the process might take up to months. However, in certain situation the entire procedure can be done in a few weeks depending on the complexity of your business.
Keep in mind that SEO is a continual investment. The more you dedicate yourself to your website the better chances are to achieve exceptional results. These outcomes will appear but they depend on the level of competitiveness, dedication, keywords and fresh content.
An Appropriate Strategy Is Critical
There’s no ‘golden phrase’ in SEO because in most situations there are more golden phrases. That’s why we like to strategize when it comes to optimisation and we want to maximize the value of our services as much as possible. Major search engines like improving the quality of their services because they are always introducing new features to their algorithm.
Our professional team of SEO consultants is constantly trying to stay updated with the latest trends concerning optimisation. Apart from conventional searching based on engine result pages or SERPs, our methods are also focused on video and image search, real time and local search, as well as news results.
We want to be more than just a hired company for our customers. Thus, we are constantly trying to build a stronger relationship through our hard work. In the long run, our business will look after your website and our team will make sure that you’re constantly on top. Ranking high and staying high is our top priority.
SEO is a Long and Complex Process
People usually come to us and they want to know an exact price for our services. The answer is definitely a complicated one because SEO is not a simple business and it usually covers more areas from the same domain. You might want a campaign design for example, that might also includes landing pages, phrases, content, timelines and more.
Project Clarification Board
Prior to starting an SEO project we want to know everything about your business. Thus we’ll understand it better and we’ll know exactly what you need to achieve success. We also like to know our customers, our partners or our suppliers. The more you tell us, the better it will be for us to come up with a well established plan for your SEO campaign.
We Analyze Your Existing Traffic
Analyzing the existing traffic of your website is extremely important because it might lead to critical referrers, useful content and potential customers. We will examine your traffic and we will also provide a full report with Google Analytics, as well as other similar packages.
Additionally, we will provide valuable notes and observations concerning your website visitors. Our team will also come up with improvement ideas in order to boost your website into the first pages of general search engines. We will be able to segment your traffic and thus, you’ll have at your disposal valuable data meant to help with your website’s SEO.
Phrase Targeting and Research
You must know that making an SEO campaign around incorrect phrases might end up in a disaster. For this reason, you’ll need to make up a serious phrase research and select only the finest keywords for your website. Traffic can only be increased if you’re using insightful, smart phrases.
We want to fully understand both your strengths and weaknesses. A realistic view of your business will help us improve it and make it better. Hence, it’s critical to know what we’re dealing with because online there are harsh competitors everywhere. As soon as we’ve spotted our competition we will have the ability to find better promotional strategies for your internet affair.
Together with all the above mentioned strategies we would like to create on-site optimisation for your business that could include the following:
- Content Issues
- Information Architecture
- Internal Linking
- Landing pages
- Major Tags
- Accessibility/Access to crawlers
- Technical Consideration
- Creative Solutions
- Caching or Indexing
Links to a website are like fuel to a car. If you want to have website ranking, link building is an extremely valuable SEO technique, probably the most valuable of them all. You can increase the popularity of your links using numerous methods; however, at the end of the day your original content matters the most. As your SEO company, our job will be to ensure excellent content to your website.
Main Reports and Evaluation
We are constantly trying to evaluate and measure our activity level. We provide a full report at the beginning of each month. Hence, the report might include:
- Campaign Observations and Summary
- Changes and Movement
- Activities Undertaken
- Recommendations for Future Months