Frederic (Freddy) Chanut – Managing Director

MD - Frederic (freddy) Chanut Frederic (aka Freddy Chanut) is a SEO expert and MD of In Marketing We Trust, a digital agency based in Sydney.Frederic has a background in digital and inbound marketing gathered through work in Europe, US and Australia.Prior to establishing In Marketing We Trust, Frederic worked on numerous high-profile businesses helping them develop their digital marketing assets. On his assignment with travel giant Orbitz, he looked after complex enterprise SEO projects including the upgrade of 28 SEO sites, redevelopment of the team and growing the Asian market share for local brand HotelClub, all of that in less than 6 months.
Consulting Expertise As managing director of digital marketing agency, Freddy Chanut enjoys helping motivated business owners identify, develop and implement Digital marketing strategies helping businesses ‘earn’ their customer trust and business rather than ‘pay’ for it. Some of Frederic’s skills and interests:

  • Provides clients with practical business advice based o commercial experience and developed analytical skills
  • Stimulate opportunities between the online and offline worlds.
  • Develop a range of Marketing multi-channel initiative in a cohesive view
  • Uses a hands-on approach to deliver his strategies
Commercial Experience As a Digital Marketing Specialist, Frederic has worked for a number of companies ranging from SMEs to International corporations including: Orbitz, HP, American Express, Fuji-Xerox, Westpac, Asia-hotels,, BT financial, Salmat, Darrell Lea and many more.

Frederic’s experience has been gained and applied across industries including: Information Technology; Banking, Consumer Services and Products; Professional Services; Travel and Retail.

  • Inbound Marketing University, High Distinction
  • Digital Marketing Certificate, ADMA Sydney
  • Google Adwords and Analytics certified practitioner
  • MIB Macquarie University, Sydney
  • MBA exchange Fudan University, Shanghai
  • Industry Program R.Karl Univeristy, Heidelberg Germany
  • BE, International Trade, ISEG, Lyon France
Personal When not at work, Freddy pretends to be a true blue Aussie by surfing and being part of the Manly Lifesaving Club – except when the rubgy is on – Allez les bleus!

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