Frederic (Freddy) Chanut – Managing Director

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MD - Frederic (freddy) Chanut Frederic (aka Freddy Chanut) is a Digital Marketing expert and MD of In Marketing We Trust, a digital agency based in Sydney.Frederic honed his skills through work in Europe, US and Australia.

Prior to establishing In Marketing We Trust, Frederic worked on numerous high-profile businesses helping them develop their digital marketing assets.

Claim of fame

On his assignment with travel giant Orbitz, he looked after complex enterprise SEO projects including the upgrade of 29 sites, recruit and develop a whole new team and grow the Asian market share by 30% for local brand HotelClub, all of that in less than 6 months.

Consulting Expertise As managing director of digital marketing agency, Freddy Chanut enjoys helping businesses ‘earn’ their customer trust and patronage. Some of Frederic’s skills and interests:

  • Data Driven – Provides clients with practical business advice based on customer feedback and analytics
  • Think pragmatically – Develop a range of Marketing multi-channel initiatives in a cohesive view
  • Get Things Done – hands-on approach to deliver his strategies. Lean startup and Agile methods are his favourite
  • Focused – Help businesses identify and track the most impactful metrics for their business
Commercial Experience As a Digital Marketing Specialist, Frederic has worked for a number of companies ranging from SMEs to International corporations including: Expedia, Ebay, Orbitz, HP, American Express, Fuji-Xerox, Westpac, Ozforex, Salmat, Darrell Lea and many more.

Frederic’s experience has been gained and applied across industries including: Information Technology; Banking, Consumer Services and Products; Professional Services; Travel and Retail/ecommerce.

  • Inbound Marketing University, High Distinction
  • Digital Marketing Certificate, ADMA Sydney
  • Google Adwords and Analytics certified practitioner
  • MIB Macquarie University, Sydney
  • MBA exchange Fudan University, Shanghai
  • Industry Program R.Karl Univeristy, Heidelberg Germany
  • BE, International Trade, ISEG, Lyon France
Personal When not at work, Freddy pretends to be a true blue Aussie by surfing and being part of the Manly Lifesaving Club. He also tend to take impractical vehicles and drive them to remote places in the name of charity. See his adventures here

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