Important Factor

1) Penguin 2.0: What Likely Changed and How to Recover

Why it matters: Have you heard of the Penguin 2.0 update? During March, Matt Cutts, Google’s Distinguished Engineer announced that there would be next Penguin update that got most of Marketers and SEO experts like sitting on fire. Eventually, last Wednesday 22^nd May, it was officially announced. Though there are number of new changes in this version but it more likely concentrates on impact of web spam and tightening of the algorithm of Google.

Important level: 8 /10

2) 15 Actionable Takeaways From Social Media Marketing World 2013.

Why it matters: It is time to review what happened in Social Media Marketing World last month. What have you missed and what have you done, reviewing your social media activities will keep your business on track and increase your influence with your audience. There are number of valuable tips in this post that not only help you to improve content but engagement with your audience. More over, optimizing your Social Channels in order to get more leads would be a thing considers being important.

Important Level: 6/10

3) Does Google+ Drive More Sales Than Facebook?

Why it matters: As Google+ is going big and viral, taking the second place after Facebook in terms of active users, this can be seen as a huge opportunity for Google+ to increase its share value and many benefits for this social channel as well as its customers. Based on the infographic in this post, it clearly explained the value of Google+ in terms of its Share Value, percentage of Social Revenue.

Important Level: 5/10

4)Is Your Content Marketing Strategy Based on Quality or Quantity?

Why it matters: If few years ago, the content of a blog was not that important, it just needed to be a lot of it on a daily basis, but now when SEO is growing strong enough, that means the content is more and more important, means we need quality over quantity.

Important level: 4/5

5) How Stuff Spreads #1: Gangnam Style vs Harlem Shake -  Full Study and Data Visualization.

Why it matters: Want to know why things go viral and stay on top? Gangnam Style and Harlem Shake can be the best examples here. Along with billions of shares, thousands of spin-off versions, there are certain things that made these two go global memes. Eight valuable dimensions are stated and demonstrated in this blog in order to explain why and how Gangnam Style and Harlem shake go viral.

Important level: 3/5

Find last weeks top reads about Social Media and  how changes and innovations can help or affect your business. We look forward to your comments and feedback

Important Factor

1)   The Crossroads of Influence Marketing

Why it matters: Influence Marketing is at a crossroad. Nowadays, influence marketing is defined by different waves of influence such as celebrity endorsements, Social scoring and business of influence. Along with that there are number of facts why businesses considering investing in influence marketing.

Important level: 7/10

2)   Google+ Adds 41 New Features, Including a Redesign Stream

Why it matters: Last week, there was a huge change in Google+, there were 41 new features were added to this social platform. These features are technically based around three areas of service: Stream, Hangouts, and Photos. This social site’s new design is very responsive and allows users to adjust their screen depends on what device they are using.

Important Level: 6/10

3)   5 Tools for Reviewing social Media Performance

Why it matters: As we know that social media plays a significant role in our marketing strategy, but how to measure it is another story. “You can’t manage what you don’t measure” – Edward Deming”. Facebook, Twitters, Google+ have become the dominant players in social media platforms and therefore number of tools that review performance are designed to measure these platforms.

Important Level:5/10

4)   Star Trek: 10 Content Marketing Lessons

Why it maters: We all know that Star Trek is a famous sequel, it made tones of money for the industry. Take a look at Star Trek, there are number of valuable things we can learn from it. Content marketing is the most important lesson we can learn from Star Trek. 10 lessons that Heidi mentioned in this blog is very interesting and useful for your business.

Important Level: 5/10

5)   The 13 Best Mobile Applications to Help Manage Your Small Business

Why it matters: Running a small business requires you spend a lot of time and money. From being the CEO, you can be a receptionist, marketing coordinator, human resource at the same time. Handy and useful, there are mobile application that help you run your business. From managing your books, track your time, upload files to the cloud and communicate with customers.

Important Level: 4/10

 Important Factor

1)   Why Social Media Software Platforms Fail

Why it matters: It is important when the marketers understand and know exactly their product/service is about and markets it to the right target. For the companies, they need to non-stop renovating and hiring the right people to develop their social media in the right way.

Importance level: 7/10

2)   Email and Social Media, Why Marketers Need Both

Why it matters: The connection between Social Media and Email, how they support each other and help business step forward in the online world. DJ Waldow, co-author of The Rebel’s Guide to Email Marketing discussed and gave number of useful tips in this article

Importance Level: 6/10

3)   How Social Media is Changing Because of Smartphones

Why it matters: Interesting infographic showing stats how smartphones changing social media. It brings a whole new potential market and platform for marketers to explore.

Importance level: 5/10

4)   Weekly Social Media Tool and Technology Tips – Week 1

Why it matters: A series of useful tips for social media and how it assists your business to achieve organizational goals.

Importance Level: 3/10

5)   7 Misconceptions about Copyright and Infringement…and What You Can Do About It

Why it matters: Seven rules about Copyright that you need to know, especially social media where we mostly expose to photos, video etc.

Importance Level: 3/10

Find last weeks top reads about Social Media and  how changes and innovations can help or affect your business. We look forward to your comments and feedback

 Important Factor

  1)   7 Updates To Make To Google Analytics After Coffee To-day!

Why it matters: the new day-to-day updates of Google Analytics where you can get more benefit from it.

Important Level: 7/10

2)   Google Author Rank and Authorship: What We Know So Far

Why it matters: the definitions of authorship and author rank. The connection between these two and how they work individually and together.

Important level:6/10

3)   5 Steps to Facebook Ad Success

Why it matters: No doubt that Facebook has number one active users, therefore it is time for businesses to consider investing in Facebook Ad. This article simply shows you how to do it right.

Important level: 5/10

4)   10 Ways to Keep Up With Your Online Business When Life Gets Busy

Why it matters: everyone may think online business is simple and easy but behind that, there is a million things to do that you could never imagine, this article defines and shows you ten basic ways where you can establish your online business.

Important Level: 4/5

5)   How to Integrate Your Content Marketing and Social Media Strategies

Why it matters: content marketing is where you deliver information and idea to the target market, it connects with social where you can make it appeal to the audience. From the theories to practice, of course it is a long way but only if you do it the right way, success is on the way.

Important level: 4/5

 Important Factor

1)   4 Ways to Measure Your ROI on Content Marketing

Why it matters: This article explains the important of ROI and how it benefits for your business. Along with that, the inforgraphic “online marketing funnel” gives you a clear idea how the online world works and puts it into context.

Important Level: 7/10

2)   How to Monitor Searches in Your Website Using Google Analytics

Why it matters: clearly explains why you need to set up a search facility within your website and how to do it.

Important level: 6/10

3)   Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise.

Why it matters: new finding across the globe about how influence Marketing plays an important part but also it is not only a branding exercise. The statistic in the article also stated that the gap between “social scoring” and “influence marketing” when it comes to actual budget.

Important Level: 6/10

4)   7 B2B Content Marketing Gems (B2C Can Also Use!)

Why it matters: how content marketing is important to your business. How you can use SEO to moderate your content.

Important level: 5/10

5)   Google+ SEO: How do you do it?

Why it matters: Google+ has become the second platform with the highest active users. Now it is time for businesses to be active on this platform. Google+ analytics is way for marketers to monitor and increase performance of businesses on this developing platform.

Important level: 3/10

Find last weeks top reads about Social Media and  how changes and innovations can help or affect your business. We look forward to your comments and feedback

Important Factor:

1)Why you need to Go Beyond Just Local Search

Why it matters: It gives you a clear explanation of how Google+ Local works and who it generates on Google Analytics in terms of increasing traffic and brand awareness of businesses.

Importance Level: 7/10

2)Facebook Newsfeed Redesign is a Serious Challenge for Brands

Why it matters: Facebook has changed its outlook again and this has become a new challenge for marketers where pictures are tend to be bigger and draw all the attention, instead of text. So in terms of updating content, marketers now need to concern about image, videos etc.

Importance Level: 6/10

3) Pricing: It Is NOT about The Numbers.

Why it matters: Useful tips of how to improve your pricing tactics.

Importance level: 5/10

4) Email Marketing Tips

Why it matters: the importance of email marketing despite many people thought it was an old school marketing tactic.

Importance Level: 5/10

5) 4 Types Of Content Consumption (Research)

Why it matters: This research helps marketers to know more about content consumption, where the target audience consumes it and how they consumes it.

Importance Level: 3/10

 Important Factor

  1)Using the New Trackbacks Feature on Google Analytics to Create a Content Strategy

Why it matters: A new tool in the Social Analytics data that gives you multiple potential results from engaging with bloggers and brands to increasing your visibility, get more new readers or subscribers etc. . this tool also allows you to understand your traffic and utilize them.

Importance level: 8/10

2) Email Newsletter Subscribers – How to increase them by 200% 

Why it matters: The importance email marketing though we thought it is not as important as before

Importance level : 6/10

3) Influencer Marketing: One-Night Stand or Long- Term Relationship?

Why it matters: The importance of relationship between brands and influencers via social media. Short term or long term relationship will be classified depends on the nature of the businesses.

Importance level: 5/10

4) Pininterest by the Numbers: Real Data on how Fashion Brands make money.

Why it matters: How brands use Pininterest as a platform to drive their sales. Adea and Lulu are two successful brands that implied Pinterest into their marketing strategy in order to increase sales and band awareness.

Importance level: 4/10

5) How To Master The Art Of Storytelling In your Content Marketing

Why it matters: The way to make your content more interesting and attract audience by telling your own stories, experience. In that way, audience may engage deeply with your stories.

Importance level: 3/10

A new web era of tactile and sensorial discovery

Long has web shopping and interactions been criticised for its cold, inhumane interface and our inability to connect with our other sense such as taste, touch or smell.

Thanks to Google, today, the web becomes a lot more sensorial with the launch of Google Smell.

Imagine the realm of possibility offered by this new features. Interact online, learn to cook with the added smell to it, how much better would your experience be.

What about a dating site? Researchers have identified that smell plays an important factor in our socio-sexual relationships due to pheromones.  Imagine smelling someone’s perfume before even just meeting them. Spotting those that smell fishy rather than sweet could be a definite advantage in pre-screening candidates.

Google Smell Feature Example

Here is a quick snap of how you can now smell success

Known issues & Feature help

Google Smell is still in Beta so there are still a few issues that haven’t been ironed out. Not all devices worked for me. I spend the first 30 minutes of my day sniffing my iPad, iPhone and Desktop tower. If you too are experiencing issues, you might refer to the following known issues listed in the help section.

Happy Easter long weekend and thanks Google for the chuckle!

Importance Factor

1)  Content Marketing: How To Build Trust [Graphic]

Why it matters: a set of important steps that need to be done when you provide content marketing to the target audience and ensure that they are persuaded enough to consume your content.

Importance Level: 6/10

2)  Best WordPress SEO Plugins – Scribe Versus WordPress SEO

Why it matters: The differences between WordPress SEO and Scribe SEO. Scribe comes with $99/month, plus complex functionality while WordPress SEO is free and easy to use.

Importance level: 6/10

3) Mobile Marketing: Everything you wanted to Know but Were Afraid to Ask.

Why it matters: How mobile has become important since the last decade and risen to be one of the most marketing tools of the industry.

Importance level: 6/10

4)  What Is LinkedIn Used For?

Why it matters: the importance of LinkedIn along with its users seems to be more professional and higher income in comparison to Facebook users. This is a potential customer pool for businesses.

Importance Level: 5/10

.

5) How to Drive Sales with Facebook Ads

Why it matters: How Facebook ads play an important role in the purchase funnel and capture the product interest then converts it into product desire.

Importance Level: 3/10

Find last weeks top reads about Social Media and  how changes and innovations can help or affect your business. We look forward to your comments and feedback

Importance Factor Ranking

1)   Beyond Social Scoring – Situational Factor of Influence

Why it matters: clearly explain the how social networks work and what happens behind it. The article also states how we score each platforms based on different metrics

Importance level: 8

2)   The curious case of Facebook’s innovation dilemma

Why it matters: The article clearly identifies consumer behavior in the virtual world and how Facebook and other platforms react to that. It is important to understand where their audience in order to improve themselves in the future.

Importance level: 5

3)   Social Media: Are You Listening To Your Customers?

Why it matters: The article provides number of interesting facts that how much businesses should listen to their customers and which part they need to improve. In addition to that, businesses can understand more about their customers.

Importance level: 6

4)   10 Ways to Support Your Content Marketing

Why it matters: The importance of email marketing though we thought it was an old fashion-marketing tactic.

Importance level: 6

5)   Imagining a World Without Cookies -  What Marketers Do?

Why it matters: how cookies are useful for marketers and its importance

Importance level: 5