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The competitive landscape for online wine sales is very dynamic with a new online discount wine merchant opening every month. With thin margin and a dynamic inventory (distressed stock = great bargain).
Discount wines means low margins. The Australian search landscape for this category is heavily head and torso oriented with Specific winemakers and vintages representing a significant portion of long-tail keywords.
In Marketing We Trust operated as a strategic and operational consultant, bringing expertise and support needed to help build experience and skills for the in-house team to develop and produce the most effective solutions to grow the business.